In a seminal sketch on the US comedy show Saturday Night Live, a couple has a debate on whether New Shimmer is a floor wax or a dessert topping. Chevy Chase - obviously a salesman for the product - enters the room and explains: New Shimmer is both. You can put it on your pudding or wipe the floor with it (and they do). The sketch ends with the slogan "The greatest shine you ever tasted".
The New Shimmer example has been lifted from the forgotten, but otherwise excellent, book Developing Object-Oriented Software for the Macintosh
by Jeff Alger and Neil Goldstein.